Personal Accounts

Building Your Brand-Understanding the Non-Conscious Drivers of Brand Choice: free webinar June 2nd

 

The American Marketing Association is the knowledge standard for knowledge for all things marketing.  Y0u don't need to be a member to learn, but check out the website for a local chapter in your area to connect with fellow marketers.

Are your current brand-building strategies as effective as they need to be? Academic research shows that approximately 85% of consumer buying behavior is driven by the non-conscious. As such, it’s imperative that marketers find new ways of exploring and measuring product allegiance, brand preference and drivers of buying decisions.

This webinar considers ways in which marketers can leverage a combination of sophisticated neuromarketing techniques and quantitative tracking to measure non-conscious responses to a set of 10 key brand relationship drivers. Built on the foundation of Martin Lindstrom’s groundbreaking work Buyology: Truth and Lies About Why We Buy, the webinar will explore:

• Why Marketing is Broken
• The importance of building brand interactions into your marketing strategy
• Measuring and identifying Non-conscious Drivers of Brand Choice
• Leveraging non-conscious drivers of brand choice in your communication and brand strategy

Invitation to AMA Webcast: Understanding the Non-Conscious Drivers of Brand Choice.

6 Ways You Should Use Social Media to Achieve Success: June 1st Webinar

 

The American Marketing Association has been a trusted source for best practices for marketers for decades.  You don't have to be a member to take advantage of  their extensive knowledge base. 

This  upcoming webinar on June 1st  is complementary.

Invitation to AMA Webcast: 6 Ways You Should Use Social Media to Achieve Success.