The American Marketing Association is the knowledge standard for knowledge for all things marketing. Y0u don't need to be a member to learn, but check out the website for a local chapter in your area to connect with fellow marketers.
Are your current brand-building strategies as effective as they need to be? Academic research shows that approximately 85% of consumer buying behavior is driven by the non-conscious. As such, it’s imperative that marketers find new ways of exploring and measuring product allegiance, brand preference and drivers of buying decisions.
This webinar considers ways in which marketers can leverage a combination of sophisticated neuromarketing techniques and quantitative tracking to measure non-conscious responses to a set of 10 key brand relationship drivers. Built on the foundation of Martin Lindstrom’s groundbreaking work Buyology: Truth and Lies About Why We Buy, the webinar will explore:
- Why Marketing is Broken
- The importance of building brand interactions into your marketing strategy
- Measuring and identifying Non-conscious Drivers of Brand Choice
- Leveraging non-conscious drivers of brand choice in your communication and brand strategy
Invitation to AMA Webcast: Understanding the Non-Conscious Drivers of Brand Choice.
Comments